VistaJet takes luxury to new heights

• Unveils new contemporary cabin across the company’s fleet of aircraft
• Reinforces market position in private business aviation as the premier luxury aviation company
• New association with acclaimed street artist, RETNA
• Presents unique art work on tail of global express aircraft reinforcing Vistajet’s reputation as contemporary, lifestyle choice

VistaJet, the world’s leading luxury aviation company with the largest wholly-owned commercial fleet outside the Americas, is to host a double unveiling at the premier business aviation show, EBACE 2011 in Geneva, 17th – 19th May: firstly of VistaJet’s new cabin interior software and product refreshment; and secondly, of a unique work of art by graffiti artist, RETNA, on the tail of a VistaJet Global Express aircraft.

VistaJet’s new cabin interiors will be showcased for the first time at EBACE and are being rolled out across VistaJet’s fleet of aircraft throughout Q2 2011. It includes: designer ranges of on-board silverware and china by renowned French manufacturer Christofle; an Italian produced cashmere range of soft furnishings and in-flight clothing such as eye-masks and socks; and on-board snacks from Knightsbridge based, Harvey Nichols. New pilot and flight attendant uniforms designed by Italian designer, Giancarlo Petriglia will be unveiled at a later date.

Nina Flohr, brand director of VistaJet said, “Our ethos is that VistaJet is not just a product but a lifestyle choice for our customers, and the new cabin interiors and product partnerships reflect the understated but elegant and contemporary luxury that is a core element of the VistaJet brand.

Extending VistaJet’s contemporary lifestyle service further, the luxury aviation company has a new partnership with acclaimed street artist, RETNA. It began with the sponsorship of RETNA’s “Hallelujah World Tour” together with Bombardier that launched in New York in February and will continue throughout the year. At EBACE 2011, RETNA will bring his artistic vocabulary over 50,000 feet above ground. The artist will create a unique work on the tail of one of VistaJet’s Global Express XRS aircraft, reflecting VistaJet’s contemporary luxury aspect.

The impressive Global Express business jet combines superior performance and cabin comfort, linking key long-haul destinations such as New York-to-Moscow or London-to-Mumbai non-stop.

Thomas Flohr concluded, “Tailoring our luxurious brand to our customers’ lifestyles is an intrinsic element of our success. Air travel should be as luxurious an experience as staying in a top hotel or on board a yacht. To that end, I strongly believe luxury product development and partnership associations are key investments in the business that optimise the overall experience of VistaJet’s customers. Art is a huge personal passion for me as well as many of our clients. We are delighted to be supporting the ground-breaking work of this unique contemporary artist with our sponsorship of Retna’s Hallelujah World Tour and our association serves to enhance our reputation as a lifestyle choice.”